BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.
CLIENT
BBC
YEAR
2017
BB CAPE
BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
CLIENT
BBC
YEAR
2017
BRIEF
How can we design a Manchester that is accessible for neurodiverse people?
SOLUTION
A modular phone case that allows customers to create their own personalised sensory distraction. The phone case is also supported by an associated app where your personalised visual & sound distractions can be downloaded and ready to be used whenever you need it.
MY ROLE
User research
Interview
Prototype
Pitch
TEAM
Hanna Elin
Ivan Holiakov
Jasmina Aleksic
Thiago Zandonai
Urška Tičar
DESIGN PROCESS
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Desk research
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User Interviews
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Persona
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Empathy mapping
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User journey map
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Ideation
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Opportunity cards
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Prototyping
KEY WORDS
Design research
UX/UI design
Service design
Prototyping
LateRooms.com | User research
The given challenge was to deliver customer insights and uncover opportunity areas for
LateRooms.com. They asked us to explore the future of experiencing UK trips.
We used human-centered design methods ranging from immersive and analogous experience to user interviews in order to learn the needs, desires and behaviours of new and existing users.
"How might we assist users in planning, booking and experiencing UK trips?"
To get a fresh perspective on our research, we shifted our focus to a new context and did analogous inspiration at a wedding expo in Old Trafford. We observed, interviewed and immersed ourselves in the whole process of becoming brides to be. We had a full on experience from trying out wedding dresses, tiara, shoes, talking to wedding and travel planners, make up, venues to picking the right ring. I can't lie that I was enjoying myself.
Key finding from the analogous inspiration and what could be borrowed from this scenario to our challenge was: "Taking you through the entire journey before committing to it and buying the whole package ensured a well worth spent for your money"
The primary and secondary research provided four key insights that we shared with LateRooms.com
Customer insights:
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"People trust other people and locals"
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"If it's a rainy day, I need options"
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"Planning ensures a time well spent"
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"I am not a tourist, I like to travel and explore"
By analyzing travel reports and our own research showed us that key drivers of satisfaction when travelling in UK are; flexibility of options, help with deciding where to go, reviews from other travellers and sharing ideas and itineraries with others.
The process of synthesis, clustering insights and finding patterns from our research was a bit tricky and time consuming but we kept going and reclustered until it was clear what the opportunities are. We then managed narrow down and presented three opportunity areas that our client could continue exploring.
Opportunity areas:
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How might we inspire people to make their trip become a memorable experience?
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How might we assist people to hack their travel planning and make the most of it?
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How might we help travellers connect to locals and have a more authentic travel experience?
CLIENT
LateRooms.com
YEAR
2017
BRIEF
What would be an effective online experience to: improve the management and experience of the trip?
SOLUTION
Opportunity areas were presented to our client as three opportunity areas with recommendations to suggest services and products that LateRooms.com could explore.
MY ROLE
User research
Interview
User journey map
Analogous experience
TEAM
Harald Skogland
Jasmina Aleksic
Michael Kurz
Ummi Jameel
DESIGN PROCESS
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Desk research
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In-depth interviews
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Persona
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User journey mapping
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Synthesise
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Analogous inspiration
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Ideation
KEY WORDS
User research
Synthesise
Insights
Opportunity area
KEY LEARNINGS
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As designers it was a challenge to not get overwhelmed with the intense research, travel reports and analysis of fieldwork. By documenting downloading sessions, post it notes and recording interviews we managed to avoid information overload.
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If you find something interesting takes place in an interview, and there are no questions on the script to explore that idea…explore it anyway.
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When conducting interviews it can be benefitial to do it in pairs in order to collect data and run the interview smoothly.