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BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.

CLIENT

BBC

YEAR

2017

BB CAPE

BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.

Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

CLIENT

BBC

YEAR

2017

BRIEF

How can we design a Manchester that is accessible for neurodiverse people?

SOLUTION

A modular phone case that allows customers to create their own personalised sensory distraction. The phone case is also supported by an associated app where your personalised visual & sound distractions can be downloaded and ready to be used whenever you need it.

MY ROLE

User research 

Interview

Prototype

Pitch 

TEAM

Hanna Elin

Ivan Holiakov

Jasmina Aleksic

Thiago Zandonai

Urška Tičar

DESIGN PROCESS

  • Desk research

  • User Interviews

  • Persona

  • Empathy mapping

  • User journey map

  • Ideation

  • Opportunity cards

  • Prototyping

KEY WORDS

Design research

UX/UI design

Service design

Prototyping

DOWNLOAD

BBC pdf

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LateRooms.com | User research

The given challenge was to deliver customer insights and uncover opportunity areas for 

LateRooms.com. They asked us to explore the future of experiencing UK trips.

We used human-centered design methods ranging from immersive and analogous experience to user interviews in order to learn the needs, desires and behaviours of new and existing users. 

"How might we assist users in planning, booking and experiencing UK trips?"

To get a fresh perspective on our research, we shifted our focus to a new context and did analogous inspiration at a wedding expo in Old Trafford. We observed, interviewed and immersed ourselves in the whole process of becoming brides to be. We had a full on experience from trying out wedding dresses, tiara, shoes, talking to wedding and travel planners, make up, venues to picking the right ring. I can't lie that I was enjoying myself. 

 

Key finding from the analogous inspiration and what could be borrowed from this scenario to our challenge was: "Taking you through the entire journey before  committing to it and buying the whole package ensured a well worth spent for your money"  

The primary and secondary research provided four key insights that we shared with LateRooms.com

 

Customer insights:

  1. "People trust other people and locals"

  2. "If it's a rainy day, I need options" 

  3. "Planning ensures a time well spent"

  4. "I am not a tourist, I like to travel and explore"

By analyzing travel reports and our own research showed us that key drivers of satisfaction when travelling in UK are; flexibility of options, help with deciding where to go, reviews from other travellers and sharing ideas and itineraries with others.

 

The process of synthesis, clustering insights and finding patterns from our research was a bit tricky and time consuming but we kept going and reclustered until it was clear what the opportunities are. We then managed narrow down and presented three opportunity areas that our client could continue exploring.

Opportunity areas:

  1. How might we inspire people to make their trip become a memorable experience?

  2. How might we assist people to hack their travel planning and make the most of it?

  3. How might we help travellers connect to locals and have a more authentic travel experience?

 

 

CLIENT

LateRooms.com

YEAR

2017

BRIEF

What would be an effective online experience to: improve the management and experience of the trip?

SOLUTION

Opportunity areas were presented to our   client as three opportunity areas with recommendations to suggest services and products that LateRooms.com could explore.

MY ROLE

User research 

Interview

User journey map

Analogous experience

TEAM

Harald Skogland

Jasmina Aleksic

Michael Kurz

Ummi Jameel

DESIGN PROCESS

  • Desk research

  • In-depth interviews

  • Persona

  • User journey mapping

  • Synthesise

  • Analogous inspiration

  • Ideation

KEY WORDS

User research

Synthesise

Insights

Opportunity area

DOWNLOAD

KEY LEARNINGS

  • As designers it was a challenge to not get overwhelmed with the intense research, travel reports and analysis of fieldwork. By documenting downloading sessions, post it notes and recording interviews we managed to avoid information overload.

  • If you find something interesting takes place in an interview, and there are no questions on the script to explore that idea…explore it anyway.

  • When conducting interviews it can be benefitial to do it in pairs in order to collect data and run the interview smoothly.  

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