BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.
CLIENT
BBC
YEAR
2017
BB CAPE
BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.
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CLIENT
BBC
YEAR
2017
BRIEF
How can we design a Manchester that is accessible for neurodiverse people?
SOLUTION
A modular phone case that allows customers to create their own personalised sensory distraction. The phone case is also supported by an associated app where your personalised visual & sound distractions can be downloaded and ready to be used whenever you need it.
MY ROLE
User research
Interview
Prototype
Pitch
TEAM
Hanna Elin
Ivan Holiakov
Jasmina Aleksic
Thiago Zandonai
Urška Tičar
DESIGN PROCESS
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Desk research
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User Interviews
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Persona
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Empathy mapping
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User journey map
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Ideation
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Opportunity cards
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Prototyping
KEY WORDS
Design research
UX/UI design
Service design
Prototyping
Goodsport | Creating awareness
Goodsport wants to erase borders between individuals, residential areas and prejudices by making young people meet. And it was our mission to help them create attention with their integration project called "Skolträffen".
In middle school approximately 69% of the students, in all of Sweden did not know anyone from the other neighbourhood district. The percentage in Stockholm is 91% and in Gothenburg 94%. Children don't hang out outside their school area or outside their own residential district.
Goodsport provided us with information about their project and statistics which helped us understand their passion and why we needed to get their message across to people.
Insight:
Children don’t see boundaries only different opportunities.
Communication goals:
Spread the future of a society in which we live together in mutual respect.
Target group:
Middle school students
"How might we counter segregation and promote integration in a playful way?”
Strategy:
Differences are needed in order to challenge and learn from each other. Through play as a tool Goodsport encourage children to value diversity. Our strategy was therefore to create a print that makes people reflect and engage. By showing in a fun way how to erase the natural option with "auto-correct" in a text conversation, we aim to open up the possibility of socializing across the district boundaries.
Our final solution for the print ad aims to initiate a thinking process and create awareness about segregation.
The digital solution is an interactive extension of the print where it can be seen in different languages and perspectives in order to grab attention of a bigger audience. We therefore chose to spread Goodsport’s message on various social media platforms as an interactive media story line to reach our young audience.
CLIENT
Goodsport
YEAR
2018
BRIEF
Create attention for an integration project called “Skolträffen” by making a print ad for local newspapers DN, SvD, GP and a digital solution.
SOLUTION
A print that makes people reflect and engage. By showing in a fun way how to erase the natural option with "auto-correct" in a text conversation, we aim to open up the possibility of socializing across the district boundaries.
MY ROLE
Art Director
TEAM
Emelie Bladh
Jasmina Aleksic
Vera Tornberg
William Martinsson
DESIGN PROCESS
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Team building
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Interview
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Ideation
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Prototyping
KEY WORDS
Art Direction
Copywriting
KEY LEARNINGS
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Always be aware of your own biases.
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Having a positive mindset throughout the creative process fuels great collaboration.
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Framing the challenge helps build a bridge between the problem and solution.
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Creating a print and a digital solution in 48h was challenging in many ways, but most of all giving the same amount of attention to detail without compromising the desired outcome.
