BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.
CLIENT
BBC
YEAR
2017
BB CAPE
BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
CLIENT
BBC
YEAR
2017
BRIEF
How can we design a Manchester that is accessible for neurodiverse people?
SOLUTION
A modular phone case that allows customers to create their own personalised sensory distraction. The phone case is also supported by an associated app where your personalised visual & sound distractions can be downloaded and ready to be used whenever you need it.
MY ROLE
User research
Interview
Prototype
Pitch
TEAM
Hanna Elin
Ivan Holiakov
Jasmina Aleksic
Thiago Zandonai
Urška Tičar
DESIGN PROCESS
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Desk research
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User Interviews
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Persona
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Empathy mapping
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User journey map
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Ideation
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Opportunity cards
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Prototyping
KEY WORDS
Design research
UX/UI design
Service design
Prototyping
Fazer | Packaging design
The word ’nutrition’ is on everyone’s lips right now. All kinds of vegetarian and ’super’ variations of traditional foods are popping up, and no wonder: for example, it takes 20,000 litres of water to produce 1 kg of beef. No need to say how unsustainable that is.
But there is some hidden potential that hasn’t been unleashed yet. The insects.
In order to grasp how consumers feel about alternative food resources especially insects a good start was to conduct guerrilla interviews in local food stores. The outcome was hearing YUCK most of the time.
Checking online alternative food resources showed that there is insect based flour and rawbars. But unfortunately in several countries in Europe it's still not legal to sell insect based food to humans. One can though always find insects to purchase for animals in pet shops.
We synthesised our findings and used colorful post it notes to spot themes, patterns and cluster insights that lead to opportunities to design.
Key findings:
People are aware of the health benefits and how food production is affecting climate change but they are still not ready to take steps towards eating alternative sustainable protein sources.
"How might we change people’s negative perceptions towards eating insects through triggering their curiosity and making them more open to discover new food experiences?"
Strategy:
To trigger people’s curiosity we want to challenge them to get over their fears with irony and humor on the packaging and not by adding too much “boring facts”.
The packaging itself is the first part of our products on-boarding process. The second is when opening up the package customers discover a growing community of adventurous food lovers. And thats not all, a message inside the package provides information about the launch of the web platform and our movements manifesto “Strange Things Inside”.
Recent market research report stated that 80 % of the purchasing decisions that customers make are within the retail store. We believe that by placing our product far away from the cracker stands and other predictable areas we would get much more footfall - because we do want to stand out and intrigue customers.
CLIENT
Fazer
YEAR
2017
BRIEF
How will we get the masses to eat insects? How should we tap into this potential?
SOLUTION
Strange Things Inside is a packaging and marketing concept that aims to change people’s negative perception of eating insects by triggering curiosity and encouraging exploration within sustainable food resources.
MY ROLE
User research
Interview
Concept
Storytelling
Pitch
TEAM
Jasmina Aleksic
Marta Adamska
Milla Alaaratikka
Sonja Nielsen
Teodor Georgiev
DESIGN PROCESS
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Desk research
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Focus group/guerrilla interviews
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Seminar
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Case study
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Synthesise
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Ideation
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Prototyping
KEY WORDS
Design research
Synthesise
Package design
Service design
Prototyping
KEY LEARNINGS
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Team is everything. Establishing a team culture early on paved the way for good multidisciplinary collaboration.
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Look for stories to be inspired by, which will in return inspire bold ideas.
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Aligning the team and taking brakes is crucial when collaborating intensely together.
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Prototyping is about learning, not getting it right the first time.
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Sometimes, simple changes in the perspective can spark new insights.
